Woman in her 40s looking empowered and energised outdoors, symbolising strength and balance after overcoming weight challenges

Tired of Dieting? Here’s How Women Over 35 Are Finally Reclaiming Their Energy

November 13, 20256 min read

You’ve counted every calorie, swapped meals for shakes, skipped snacks, and still, the scale refuses to budge. Instead of feeling better, you’re left bloated, moody, and drained. If that sounds familiar, you’re not alone.

For women over 35, the common advice to "eat less and move more" isn’t just outdated — it’s damaging. It drains your energy, disrupts your hormones, and wrecks your metabolism.

If you've been doing everything "right" and still not seeing results, it's time to stop blaming yourself. The problem isn't you, it's the advice you've been given. Fat loss after 35 isn’t about willpower, it’s about hormones.

Your body is changing, and your strategy needs to change with it. In this post, we’re going to explain why restrictive dieting backfires — and introduce a smarter, more supportive path to sustainable weight loss for women.

Why the “Calories In, Calories Out” Myth Fails

The idea that weight loss is simply "calories in, calories out" is everywhere. But your body isn’t a calculator, it’s a chemistry lab. Hormones like estrogen, progesterone, cortisol, and thyroid play a huge role in how your body uses energy. When these hormones shift, your old routines no longer work.

Here’s why cutting calories fails:

  • Your metabolism slows down
    Extreme calorie restriction causes your body to conserve energy. That means fewer calories burned and more fat stored, especially around the belly.

  • You lose muscle
    Without enough food or strength training, your body breaks down muscle for fuel. Less muscle equals a slower metabolism.

  • Hormonal chaos
    Low-calorie diets worsen hormonal imbalances, increasing cravings, irritability, and fat storage. It's a vicious cycle.

It’s Not That You’re Not Trying Hard Enough

Traditional advice assumes you're just not trying hard enough. That you need to push harder, cut more, move more. But many women are already pushing to their limit, and it’s not working. Why? Because the real issue is hormonal, not behavioral.

As you move through your 30s and 40s, hormones naturally fluctuate. Estrogen drops, cortisol rises, and thyroid function can dip. Add in stress, poor sleep, and blood sugar imbalances, and your body begins clinging to fat. Dieting harder only makes things worse. It signals your body that you're under threat, slowing your metabolism and storing fat as protection.

Worse still, this approach damages your confidence. You start to feel like a failure. Like you're broken. But you're not. You're just following advice that doesn't apply to your body anymore. And once you learn how to work with your hormones instead of against them, things finally start to shift.

What This Feels Like Day to Day

Every day feels like an uphill battle. You wake up tired, even after a full night’s sleep. You track your meals, skip treats, and still feel bloated. Clothes fit tighter, energy feels scarce, and you start to feel like a stranger in your own body.

And when you ask for help? You're told it's just aging.

It’s more than just weight

It’s about the emotional cost:

  • You feel frustrated, discouraged, and unseen.

  • The brain fog, the night sweats, the mood swings — they're not just symptoms, they’re warnings.

  • These issues affect your work, your relationships, and your sense of self.

You begin to doubt yourself. Maybe this is just how it is now. Maybe you’re lazy. Maybe you’ve failed.

But that’s not true. The system has failed you. It has ignored your hormones, your stress, your lived experience. Your body isn’t broken — it's trying to protect you the only way it knows how.

The Cost of Doing Nothing

If nothing changes, this cycle continues.

  • Your metabolism will slow further.

  • You’ll feel hungrier, more fatigued, more out of sync with your body.

  • Emotionally, the burden grows heavier. Confidence shrinks, self-doubt creeps in, and life feels smaller.

But it doesn’t have to be this way.

What Actually Works

Real, sustainable fat loss starts with hormone balance. When your hormones are supported, your metabolism responds. Your energy lifts, cravings reduce, and your body begins to release stored fat naturally. You don’t need to punish your body into shrinking — you need to give it what it actually needs.

That’s what Jen Gaudet discovered. After years in traditional medicine, she saw firsthand how the "eat less, exercise more" advice was failing women. She turned to functional medicine for women and uncovered a new approach that actually works.

Women aren’t broken. They’re just following the wrong plan.

The Everyday Wellness Approach

At Everyday Wellness Wichita, Jen uses a proven system that includes:

  • Body composition analysis

  • Hormone evaluations

  • Targeted treatments like bioidentical hormone replacement therapy (BHRT) and medical weight loss

No fads. No extremes. Just personalised, holistic care that addresses the real root causes.

The Smarter Strategy

Instead of eating less, eat more — especially protein

  • Aim for 30 grams of protein per meal

  • Helps maintain muscle and control hunger

Lift weights

  • Strength training for women boosts metabolism

  • Keeps you burning fat long after your workout

Prioritise rest

  • Chronic stress and poor sleep block fat loss

  • Recovery is just as important as exercise

Get your labs

  • Low energy and cravings might be hormonal

  • Testing reveals what your body really needs

Track fat loss, not just weight

  • Tools like body scans show real progress beyond the scale

Imagine What’s Possible

Imagine waking up rested and ready for the day. No caffeine rollercoasters. No sugar cravings. Just steady energy, a calm mind, and a body that feels good to live in.

You stop obsessing over every meal and start trusting yourself again. You feel stable, clear, and confident. You smile at your reflection — not because you're chasing thinness, but because you feel strong and alive.

Life opens up. You say yes to the beach day. You show up in photos. You feel vibrant in your relationships, in your work, in yourself. You’re not just surviving anymore — you're thriving.

Start Here

Here’s how to begin:

  1. Stop under-eating. Start fuelling your body, especially with quality protein.

  2. Ditch the cardio obsession. Start lifting weights to build muscle.

  3. Listen to your symptoms. They’re your body’s way of asking for help.

  4. Book a hormone panel. Know what’s really going on beneath the surface.

  5. Follow a personalised plan. One that works with your body, not against it.

  6. Get support. Jen and her team are here to guide you every step of the way.

If You Don’t, Nothing Changes

If you don’t change course, the fatigue, frustration, and weight gain won’t just stay — they'll grow. You’ll continue to feel stuck, burned out, and disconnected from the person you used to be.

You might pull away from friends. Feel irritable with your family. Skip events because you’re uncomfortable in your own skin. And slowly, the vibrant woman you once were starts to fade into the background.

But it doesn’t have to be like that.

You deserve better. You deserve to feel energised, empowered, and in control.

You don’t need another diet. You need a new strategy.

👉 Book your discovery call with Jen Gaudet today and let’s build a plan that actually works for you.

This is your time. Your energy, confidence, and peace of mind are waiting. Let’s get you back to feeling like yourself again.

Jennifer Gaudet is a nurse practitioner and owner of Everyday Wellness in Wichita, Kansas, specializing in functional medicine and bioidentical hormone therapy. Her mission is to help people take control of their health and feel their best at every stage of life.

Jennifer Gaudet, ARNP

Jennifer Gaudet is a nurse practitioner and owner of Everyday Wellness in Wichita, Kansas, specializing in functional medicine and bioidentical hormone therapy. Her mission is to help people take control of their health and feel their best at every stage of life.

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